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A picture is worth more than a thousand words, says a saying. This is demonstrated with Instagram, which has been the fastest growing social network in the last two years. Even its use has doubled around the world. Therefore, it must be clear the great scope of this tool. It is very important to know how to take advantage of this tool with which you can also increase sales at any stage of the year. This is because more than a third of Instagram users use their mobile phones to purchase a product.

 Avoid failing in these aspects:
1. Not having a defined strategy

It is essential to know what you want to achieve in this social network, before starting to publish. All posts depend on the goal to be achieved. So it is a mistake to publish blindly, without being clear about the message.

2. Not publishing frequently

Finding the perfect balance between having a regular presence and publishing too much is difficult. Your goal on Instagram should be to engage customers and enter their minds without giving the impression that you are spamming. Avoid posting the same boring image every day, focus on making attractive content.

3. No link to your page

One of the mistakes you may be making on Instagram is not to place a link to your page in the biography. In case of not including the link or the call to action, the opportunity to generate traffic is lost. This is because 70% of Instagram users have searched for a brand and 62% follow it because they like it. But this audience can be tapped with a link.

4. Not publishing enough

To connect with the target audience it is necessary to stay active in the social network. An error in Instagram marketing is not publishing enough.

5. Duplicate photos

Among the aspects that should not be done in online marketing on Instagram. The content must be unique so that an engagement can be generated. There are many ways to promote the same product, so you should not abuse the same image.

6. Ignoring photos posted by restaurant customers

A social network is nourished by interaction. That is why it is very important to take into account the publications made by the customers of your restaurant and that hang on their Instagram accounts. The mistake made by many marketers is to ignore them and focus only on their content, missing the great opportunity to have an impact on their followers.

7. Don’t ignore user comments

Another way to interact on Instagram is through the comments and messages that users can leave in the publications. The truth is that many times they are ignored and not answered, so the valuable opportunity to generate empathy with the client-follower is lost. We must always put ourselves in their place and understand what kind of response we can give to these messages to continue the chain.

8. Too much hashtags

While it is true, Instagram lets you publish up to 30 hashtags and even more than 30 with tricks. However, it is not necessary to use all of them if you wish, because the more we put, the objective could be dispersed, and as a result, less engagement.

9. Quantity and quality

Many times these two get married and swear eternal love. But sometimes they also repel, that is, quality must matter more than quantity. It seems obvious, but we always fall into this error.

10. Too much focus on promoting products

Many companies have the habit of uploading too many photos of their products and give the impression that they are not presenting an interactive brand. They fall into the error of putting many call to actions or making incorrect use of hashtags.

11. Not using paid advertising

If you do not use paid ads, you are letting go a great opportunity. With it you can choose your target and only see the people who might consider it relevant. So if you're going to do a garage sale for example, you can target an audience that is in your city.

12. Do not compromise with the audience

Another common mistake made by brands is to adopt the attitude of "bombing and fleeing". Do not think of your Instagram audience as passive customers, think of them as active participants who need to commit.

Johanna Estevez Is a Former Actress who moved to New York City to persue her Dreams. She has been in various Films & Off Off Broadway shows. Is a member of (SAG) Screen Actors Guild, (AEA) Actors Equity Association and AFTRA. In 2006 attended William Esper University where she accomplished her Bachelors in Film/TV/Theatre. In Between years Studied Scene Study Classes at Black Nexus, Inc. With Coach To the Celebrities "Susan Batson" & "Carl Ford". In 1999 worked For Sean "Puffy Combs" "Daddy's House" Studios, as a Receptionist. Shortly after Collaborated for as assistant To Jonathan Cohan at "Handprint Entertainment" Jennifer Lopez Management "Benny Medina". In 2005 she auditioned in Miami for Hollywood Director Robert Townsend where she was selected out of 1,000 hopeful candidates. Unfortunately network was Cancelled...Johanna also Filmed with Hollywood Director John Singleton.

Johanna decided to take a break & try out new Venture Opportunities. she worked in the Corporate field at Wall St. NYC, as a Licensed Insurance Financial Advisor. Johanna also holds a State Real Estate License. as she noticed her Potential.. eager to branch out to bigger & Better things. As an actress she Perfectly understood "Branding" & a vehicle to make it in the Entertainment world. As a teenager "LOVED" Fashion where people would compliment her "Unique" Style... Meaning that Film & Fashion come hand and hand/it comes naturally to her. She decided to learn a little about the basics there for attended (FIT) Fashion Institute Of Technology.That is where "Urban Vogue Chic" Was Born. shortly after "Urban Vogue Shoes" "UVC Magazine" lastly but least "UVC Instyle". Her, concept is being able to help People follow their passion. Giving insights for faster results Leveraging from a business they thought was impossible ...Create Your Own Opportunities Cuz No One Will Hand You Anything! Make it happen for yourself! She strongly believes in accomplishing "DREAMS". She dint have that early in her Career, she learned everything on her own the hard way! Now..she is Genuinely.. ready to pass on her Knowledge to others & Change Lives!

It can’t be denied that the black leather jacket is one of the most versatile and evergreen fashion pieces to ever exist. This item is a must have for every fashionable woman’s wardrobe and if you are looking for one special item to add that racy edge to your wardrobe, then you should get yourself a black leather jacket immediately. If you already own one, you should know that you have a gem in your possession, because the black leather jacket can be worn to create a variety of looks.

Looking for outfit ideas that will help you look awesome in your black leather jacket? Keep reading for amazing styling ideas.

Black leather jacket plus ripped jeans: If you want to create a completely edgy and daring look, it’s as easy as taking your black leather jacket and pairing with a free top and a pair of ripped jeans. You’re free to go as wild as you want with the rips on your jeans. Finish off the look with a black leather pants and nude heels. You can also play with patterns by heading out with a patterned bag or purse.

All black is alright: Are you in the mood to be dark and mysterious? Your outfit can totally create that effect thank s to the black leather jacket. Pair it with a pair of black jeans, a black tank top, and blank ankle or knee-high boots. Accessorize with a black bag and black sunglasses.

Create a classy look with your black leather jacket: Who says the black leather jacket can only create daring looks? It can totally be incorporate into your work or cocktail outfit. Pair your turtle neck with a pair of high-waisted palazzo plants, and finish off the look with a black leather jacket, a purse, and a nice pair of heels. This outfit will look amazing at work or at a semi-formal mixer.

Pair your black leather jacket with a patterned skirt: If you want to create a great look for work using your black leather jacket, you definitely can. By pairing your jacket with a plain white top and a patterned shirt, you can create a look that’s totally appropriate for work. Wearing a white top will place all the attention on the skirt. The look will look more tailored if it’s a pencil skirt, and a form-fitting top.

Black leather jacket plus a cute white gown: This combination will create a totally adorable dressy look. Finish off the look with a pair of stilettos, and you’re good to go. This look is perfect for work, or for brunch.


Don’t forget that with a black leather jacket, you’re free to accessorize as much as you want to. You can go all out with the statement necklaces, fashion rings, and interesting earrings. It’s up to you, but with these outfit ideas, you get to look your very best every day.
She was the youngest angel to climb Victoria's Secret catwalk. Since then it has become a star of social networks, and in the last object of desire of designers like “Karl Lagerfeld” and “Miuccia Prada”. We introduce you to the millennial model par excellence: Taylor Hill.
Photo Credit: IMG

Hill, born in Illinois in 1996, first paraded for Victoria's Secret in the year 2014, when she was only 19, although she did not become a full member of the winged squadron until 2015. Although by then walked through several fashion weeks, it was his newly acquired wings that opened the big door to the industry and began to enter the radar of the big firms.

Photo Credit: GQ

Just watch this image to know that Taylor is super fit. Turned arms and legs, glutes 10 and a flat abdomen make up perhaps the triad of longings of any woman. She has them and it is clear that genetics has been tremendously generous. Precisely for this reason, tight-fitting tank tops are an equation that comes in handy.

Photo Credit: 1.Picture
Under a perfect backdrop, Taylor Hill knows how powerful it is to play with lights and shadows, veiled suggestion and explicit suggestion.

Investing in a leather jacket is a sure guarantee, and Taylor Hill's is in three syllables and eight letters perfect. Oversized, quality and with that stop of 'Rebel Without a Cause' that fits with any style. Previously, with a tomboy aesthetic. Now, combined with a super sexy LBD who calls out 'here I am, look at me'.

There are days when your look emboldens your mood and that sends small vibes to your mind. Vibes whose purpose is to pace your steps and give them strength with a song that resonates in your head at an excessively high volume.

Can you belong to the paradise of Victoria's Secret and at the same time be 'Versace girl' and emeritus member of the 'Balmain Army? Yes, you can! Taylor is the living proof.

Accessing Victoria's Secret means accessing with a VIP pass to the depths of fashion. In 2015 she got her wings and started flying in business, which translates into a huge amount of offers and multimillion contracts.

I wish all her looks were like this one, a moment more memorable than adding to the list of 'Models off Duty'. No trace of the cocktail suits or hyper-sensual dress that looks to get around all your commitments.

Photo Credit:
On this occasion, the formula is so simple that even ironic: the dynamic duo of fashion (black & white) for a tomboy result.

Accustomed to attend all kinds of events and presentations, she chooses always the neatness of a mono-color look. Its maximum simplicity is squared with a touch of intellect that varies as the situation requires. In this case, in its most working girl version.

Beyond a portentous physical that radiates an innocent, almost naive sensuality, her style has become the object of desire. All great supermodels have their worthy successor and Taylor seems to inherit Miranda Kerr's aesthetic care.

Taylor Hill has become an indispensable model of the international fashion circuit. There are many designers who can have their measurements more perfect: Tommy Hilfiger, Versace, Dolce & Gabbana, Armani Privé, Alexander Wang ... and the listing could continue to infinity.

Photo Credit: CDN

Hats are known to elevate any look to complement and the cowboy hat is a classic adaptable example to the urban style. If we look as good as Taylor Hill, we will not hesitate to take it.

Photo Credit: GQ

Ready to adopt glam rock style in your look like Taylor Hill?

Usually, does not use much makeup. Taylor recommends using BB cream or moisturizing bases, the highlighter.

Photo Credit: Streelherstyle

Basic is the surname of Taylor. The leather skirt with the over the knee made the choice cooler. In the combo cropped jeans it is impossible to miss.

Photo Credit: Streelherstyle

She also loves to mix pieces of tailoring, leaves the look much more elegant but does not escape the cleanest style of the angel.

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And for colder days, lots of parkas and oversized trench coat! I love the way she plays with layers.

1. Attract users with Infographics

People love the infographics! They are able to summarize data and present it in an attractive and didactic way, all at once. So I advise you to include this kind of graphic products in your blog posts. They will help you give your audience added value.

Now, it is only fair to ask yourself: how do I make an infographic? Fortunately, today it is not necessary to be a designer to compose this kind of graphics. Thanks to online tools like “Canva”, you can create them very easily. And besides, they look great!

2. Keep your content always fresh

An excellent strategy to get the most out of your content is to keep them updated. For this I recommend, first of all, to review your articles in search of those who have received more acceptance from the audience. Once you have found them, you should apply the necessary updates (for example, add data that has appeared after its publication). Once your most successful posts are ready, you can proceed to re-post them on your social networks.

3. Make the most of your blog!

As you know, in terms of Social Media Marketing "content is king". In fact, it is he who enables you to give users an added value. Now, I recommend that you keep in mind that your blog posts may have different formats, in other words ... be creative!

Thus, according to your needs, you can write short articles, photo posts, longer texts, microblogging and more. In all cases, it is important that your content is optimized to be displayed correctly on mobile devices, from which a large part of the audience of Social Networks comes. You can check if they are fit for it with the help of Windows Resizer, a Chrome extension that lets you know how your content is viewed through different resolutions.

4. Use the social buttons

To encourage the dissemination of your content, it is important that you give users a way to share your posts in your accounts and with your friends. To do this, they use social buttons, which allow people to publish their posts on their Social Networks with the press of a button. If your blog is hosted on WordPress servers, you can add them with AddToAny, a plug-in specially developed for that site.
5. Organize competitions and promotions

Organizing promotions and contests on Facebook is a great way to honor your fans and entertain them at the same time. For this, you can resort to the most important events of the year, such as Christmas or Mother's Day. Being present on special occasions will help you look more human before your audience and will encourage people to associate your brand with happy moments.

The winter season arrived with a variety of styles, textures, and colors. These are some recommendations to get you in trend when the first cold weather arrives.

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1. Colors of Autumn

Considering the trends and new collections presented on runways, these will be the colors of your own winter style: blue, in its more relaxed version; autumn colors like green or mustard will not be missing; Neutral tones such as gray or brown; the rose, the red and the purple will also come very forcefully.

2. Velvet

The velvet is par excellence the fabric that is used for the cold, thanks to its texture. The velvet will be the star fabric of the season. Dare to try something new, you can wear a velvet jacket that protects you from the cold day by day. In addition to the classic red velvet and garnet, we will see in other more daring tones, such as yellow or pink.

3. Cushioning (especially in jackets or vests)

Have a good padded jacket at home that will protect you from low temperatures in northern hemisphere.

4. Pronounced Necklines

If you go out at night we suggest wearing a blouse or dress with a pronounced neckline, preferably in a "V" shape. Yes, despite the cold, this type of neckline, ideal for girls with little chest, will continue to fashion. Do not forget to put on a thick jacket that will shelter you!

5. Strident Sequins

That's right the fashion of the 80 is back with the sequins. You can wear them in short jackets with shoulder pads or mini dresses. You will find them in shining and bright colors so that this autumn never ceases to shine.

6. Choker, the best accessory

One of the trends that come with more force this fall is the chokers. To the mere nonveteran style, the rigid necklaces return to fashion to put the youthful touch to any look. Do not think about it and be part of the fever for the choker!

7. Ties to the neck

You will see them a lot in blouses and dresses with bows around the neck. According to the collections presented on catwalks, the larger the ties, the more extravagant and sensual will be seen. You can accompany them with transparencies and tissues with falls.

8. Hand wraps or folds

They will be ultra-trend during the fall-winter season. The flounces or folds in dresses or skirts - whether short or long come with great force this season. If you like to watch yourself extravagant, this is the best option for you. Do not hesitate to wear them just below: also wear ruffles at the neckline!

9. Flower Patterns

We know it was a star trend in spring and summer; However, do not keep your flowery garments, they will still be present in the new season. The floral print will be an outstanding print of the fall collections, both in dresses and in blouses.

10. Irregular Falls

Look for skirts and dresses with irregular falls and folds of different shapes, sizes and layers. These types of falls give the feeling of volume, you can find garments that are shortened in front to let your legs glimpse. This style will come with a lot of strength: Do not miss out on having this look in your closet!

11. Oversized Sleeves

The sleeves of the designers' proposals will not go unnoticed this fall. You can wear a blouse or a dress with this type of sleeves, which are certainly inspired by the forties. Remember that the sleeves are carried with enough volume and you will surely find them in all stores.

12. Sensual Transparencies

Transparency has always been synonymous with sensuality. You can wear them in delicate dresses that allow you to see parts of your body slightly. You can combine the flyers with the transparencies and a velvet jacket over it. With this you will be at the forefront!

13. The Bomber

It is a jacket that was very present last spring, in this new season is taken up as an essential garment. You will see it in different collections with metallic fabrics, adorned with sequins, patches or bright. Also, go with the prints and embroidery of animals.

14. Striped Pattern

It will be one of the essential prints. Of masculine inspiration, you can find it in blouses, suits, and jackets. It will be one of the key trends of the autumn with the influence of the 90's.

15. Lace

They never go out of style. Like the ruffles, you'll see lace fabrics of romantic inspiration in this fall's collections.

16. Slingshot Jackets

Like last fall, jack-o-lantern-style jackets come with a lot of force. It's a classic that will never go out of style in your closet.

17. Bright and Metallic Fabrics

You'll see it in clothes like waterproof but also in more sophisticated pieces. Brilliant fabrics, such as patent leather and metallized, return strongly this season. The colors golden and silver will be protagonists in night looks.